Video: GA4 vs. Google Universal
Roy Bielewicz
Google Analytics 4 vs. Google Universal
Google is sunsetting Google Universal Analytics and moving to its new measurement platform, Google Analytics 4 (GA4). We take a look at some of these differences and how may impact your reporting and measurement.
You can also read the blog here: Google Analytics 4 versus Google Universal
Supporting Links:
GA4's Dimensions and Metrics:
https://support.google.com/analytics/answer/9143382?hl=en
GA4 Demo Accounts:
https://support.google.com/analytics/answer/6367342?hl=en#accessories
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