Video: GA4 vs. Google Universal

Roy Bielewicz

Google Analytics 4 vs. Google Universal

Google is sunsetting Google Universal Analytics and moving to its new measurement platform, Google Analytics 4 (GA4). We take a look at some of these differences and how may impact your reporting and measurement.


You can also read the blog here: Google Analytics 4 versus Google Universal


Supporting Links:


GA4's Dimensions and Metrics:

https://support.google.com/analytics/answer/9143382?hl=en


GA4 Demo Accounts:

https://support.google.com/analytics/answer/6367342?hl=en#accessories


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