Tips, News, Learning & More
We may also bribe you with the occasional cat or dog picture as well. We're not proud.
Can Google's AI really replace Photoshop? Well, I can tell you that we were very, very impressed with the results.
Wouldn't it be great if you could just upload a text file and have AI create an entire, multipage website for you? Well, you can do just that with the Duda's new website builder. Not only will it create a layout for each page, but it will create AI generated images that match the theme of the text that you upload.
We take a look at how you can populate cost data from non-Google marketing channels like Facebook, Bing, LinkedIn, Pinterest, etc. That way you can see ad cost for all of your marketing programs, not just Google Ads, which has a native integration with GA4.
Website creation and hosting platform, Duda, recently updated its new Editor 2.0 to feature easy-to-use mega menus. We take a look at how to create a mega menu, and when you should or shouldn't be using mega menus.
We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
Is your GA4 data just not looking right? Are the numbers looking overinflated? Or maybe you're missing data? One of the first steps we take when ascertaining if our data is correct, is to look for missing or duplicated tags.
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
