GA4's standard reports don't lend themselves to answering questions. And customizing them is a bit of a pain. That's where GA4's Explorations comes in.
Getting to just organic search data in GA4 can be a bit of a pain. We take a look at how you can create reusable custom SEO reports in GA4 without having to use GA4's Explore, or delving into Looker Studio.
Having a plan for how to use 301 redirects and then measure possible impact will mean the difference between a successful migration and an SEO disaster.