Importing Non Google Ad Cost into Google Analytics
Roy Bielewicz
Easily compare channel performance within GA4
You may have noticed that there's a new(ish) default report in GA4 called "Non Google cost" that doesn't have any actual cost data in it. What gives?
We take a look at how you can populate this report by importing cost data from non-Google marketing channels like Facebook, Bing, LinkedIn, Pinterest, etc. That way you can see ad cost for all of your marketing programs, not just Google Ads, which has a native integration with GA4.
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