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Missing Historic Data in GA4? Learn How to Compare Universal Analytics Data in Looker Studio
Roy Bielewicz
Need year-over-year reporting in GA4 but don't have the data?
If your company is like many Google Analytics users, you didn't make the migration to GA4 until the July 1 deadline was approaching. Because of that, your GA4 reports now don't have year-over-year data. And of course your executive team wants to see that data compared to current results, right?
We take a look at how you can import historic Universal Analytics, and your current GA4 data, into Looker Studio and do a year-over-year comparison. However, we do caution that UA data is not exactly the same at GA4 data. Take a look at our video below to see how they differ:
GA4 vs. Google Universal Analytics: https://youtu.be/zDyzPFCvwEQ
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