Introduction to Google Tag Manager
Roy Bielewicz
GTM can help you avoid website development delays, and much more!
Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code. This makes it easier to integrate services like Google Analytics, Facebook Pixel, and other third-party APIs. GTM simplifies the process of adding or updating tags, offering a centralized platform to manage them all, thereby speeding up website performance and facilitating collaboration among marketing and IT teams.
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Can Google's AI really replace Photoshop? Well, I can tell you that we were very, very impressed with the results.
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We take a look at how you can populate cost data from non-Google marketing channels like Facebook, Bing, LinkedIn, Pinterest, etc. That way you can see ad cost for all of your marketing programs, not just Google Ads, which has a native integration with GA4.
