HOW TO Build a GA4 CONVERSIONS Dashboard in Looker Studio

Roy Bielewicz

Sometimes reporting on conversion data in Looker Studio is...challenging.

Have you searched in vain for things like conversion rate in Looker Studio when you're using GA4 data? Same. We take a look at how you can use calculated metrics to report on conversion rate, average order values, and metrics from specific events and marketing channels.

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