Creating Audiences in Google Analytics 4
Roy Bielewicz
Creating audiences in GA4 is a great way to get a more granular view of visitors coming to your site. You can specify a number of criteria: from what content they looked at, how they got to the site, demographics, whether they converted or not, and more. These audiences can then also be used for remarketing in Google Ads, allowing you to target just the right customers so you can increase conversions and reduce costs.
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Can Google's AI really replace Photoshop? Well, I can tell you that we were very, very impressed with the results.
Wouldn't it be great if you could just upload a text file and have AI create an entire, multipage website for you? Well, you can do just that with the Duda's new website builder. Not only will it create a layout for each page, but it will create AI generated images that match the theme of the text that you upload.
We take a look at how you can populate cost data from non-Google marketing channels like Facebook, Bing, LinkedIn, Pinterest, etc. That way you can see ad cost for all of your marketing programs, not just Google Ads, which has a native integration with GA4.
